Agustín Trossero

Lead Product Designer, AI

Turning product vision into measurable outcomes.

A focused look at the work: the role, the problem, and how I solved it. Want the longer story? More about me.

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Global Design System

Selected work

01 · Design system

Global Design System: Build once. Ship every brand.

One source of 161 tokens behind sixteen sites: seven media brands, Affily.bet and eight casino sites.

  • Design systems
  • Tokens
  • Multi-brand

161 tokens · 7 brands · 1 source

02 · SaaS platform · Leadership

Lebi: Free predictions. Real prizes.

A sports predictions platform I created and led at MoveUp Media, where brands launch sponsored leagues on one template.

  • SaaS
  • Leadership
  • Gamification

03 · Design challenge · Process

Leaderboard: The challenge that got me hired.

A gamified leaderboard taken from research to a design system, two prototypes and an annotated handoff.

  • Process
  • Design systems
  • Handoff

04 · Consumer app · Payments

Lumio: Stop betting in the dark.

An AI analysis app that gives every match a confidence score, designed and built in house from onboarding to upgrade.

  • Product design
  • AI product
  • Monetization

05 · Internal SaaS · AI tools

MoveUp Tools: One portal, every tool.

The internal platform I designed and built for MoveUp Media: the portal and six tools, from AI video production to brand assets.

  • SaaS
  • AI tools
  • Design engineering

06 · Internal tool · Design to code

Foundry: Reuse first. Then build.

The block registry of seven sites: see where every block runs, reuse it, or take a new design all the way to a pull request.

  • Product design
  • Design systems
  • Design to code

07 · Template system · Data design

Casino Template Set: Same blocks. Same data. Five identities.

The template set behind MoveUp's casino sites: designed once, then rebuilt in five identities from one block library and one data model.

  • Design systems
  • Data design
  • Multi-site

08 · Hospitality · Branding

Blue House & Grótta: Two brands, one booking flow.

Two guesthouses on the same Icelandic peninsula, one shared interface: I created both brands and led the team that redesigned their sites, booking and guest communication.

  • Branding
  • Booking UX
  • Research

09 · Concept for PlayStation

Karma: Rate the player, not just the match.

A self-initiated proposal: after an online match, players rate each other with the four face buttons and tag what happened.

  • Concept
  • Console UI
  • Motion

10 · Concept for n8n

Sample data you can trust: Test runs that never make things up.

A self-initiated proposal: when n8n's AI Assistant tests a workflow, it should show what would really happen, not a result it invented.

  • Concept
  • AI UX
  • Design systems

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